SCH Properties LLC
Logo & Business Card Design Case Study
West Virginia • Affordable Housing • Real Estate Investment
SCH Properties LLC is a real estate investment company focused on affordable housing and mobile home communities across West Virginia. They needed a logo that looked trustworthy, professional, and grounded, something that would speak to both:
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Property owners considering selling to SCH
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Residents living in SCH-operated communities
The goal: a clean, meaningful logo that reflects housing, land, and the natural landscape of West Virginia.
The Challenge
To design a simple, memorable, and trustworthy logo along with a clean business card layout that clearly communicates:
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Professionalism
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Fairness
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Stability
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West Virginia’s rolling hills + housing connection
This was not a full rebrand — just a focused visual identity foundation.
Our Approach
The final logo combines:
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A home silhouette to reflect real estate & community
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Layered rolling hills inspired by West Virginia terrain
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A circular frame symbolizing unity, stability, and long-term ownership
The deep green and charcoal tones give the logo a grounded, nature-driven feel — perfect for a company working with land and mobile home communities.
Typography was kept clean, readable, and refined, suitable for both business cards and digital platforms.
The new logo and business card gave SCH Properties LLC a strong, reliable first-impression system. Potential sellers view the company as more credible, and residents see a brand that feels stable and community-oriented.
A simple upgrade — but one that instantly improved how SCH presents itself across meetings, paperwork, and property interactions.
We wanted something simple and trustworthy. The logo captured our company perfectly and the business cards look professional and clean.
Patrick McKenna, Founder, SCH Properties LLC
www.schpropertiesllc.com
Great real estate deals start with trust — and trust starts with a strong first impression.
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