For over 18 years, I’ve been crafting logos and brand identities for clients across the globe — more than 1,200 identities built to last, across every major industry.

But over time, I realized something powerful: the projects that truly inspired me were the ones built around real structures — the builders, developers, and architects shaping the world we live in.

There was something deeply satisfying about seeing my work come to life — a logo etched into a steel sign at a construction site, printed on a hard hat, or standing tall on a building façade. That moment of permanence — where design meets foundation — became my spark.

I founded Keystone Identity to build brands that last as long as the structures they represent. We help builders and developers transform their visual presence into a mark of trust — through identity systems crafted with the same precision, integrity, and clarity as great architecture itself.

Today, I collaborate with forward-thinking clients across the U.S. who understand that a brand, like any great building, starts with a strong foundation.
If that resonates with you — I’d love to help you build your next brand that stands the test of time.

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Sachin Rai
Founder & Brand Identity Designer
Keystone Identity