Coastline Development Group
Long Beach Island, New Jersey, USA
Logo Design • Brand Identity System
Coastline Development Group is a New Jersey–based construction company specializing in luxury single-family homes built along the coast. Their work combines architectural precision with the charm of seaside living.
We created a refined, trustworthy identity system — anchored by a modern wordmark and a symbolic lighthouse — capturing the spirit of craftsmanship, stability, and coastal elegance.
The Challenge
The previous identity lacked distinction and failed to communicate the company’s craftsmanship and coastal expertise.
The challenge was to design a brand that conveyed professionalism, warmth, and permanence — equally trusted by homeowners and investors.
Our Approach
The design was built on the idea of “structure meets serenity.”
The mark combines architectural geometry with coastal curves — symbolizing craftsmanship and flow.
A deep navy and soft blue palette reflects trust and tranquility, while the modern serif typography conveys refinement and stability.
The visual system carries through every touchpoint, from signage to digital screens, keeping the brand clear, consistent, and confident at any scale.
The new identity carries across print, site environments, and digital platforms—consistently reinforcing structure, trust, and craftsmanship.
The rebrand strengthened Coastline’s presence across investor decks, property signage, and client communications—reflecting their commitment to precision-built homes and long-term trust.
Keystone Identity elevated our brand completely. The new identity feels timeless and truly represents who we are as a premium coastal developer.
— Jason Miller, Founder, Coastline Development Group
www.coastlinedevelopmentgroup.com
Every identity we build is crafted like a
structure — made to last
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If my work aligns with your vision, and you value design built on trust, precision, and integrity
let’s create something enduring together.
At Keystone Identity, I believe in genuine partnerships where strategic thinking meets creative craftsmanship.
I look forward to connecting and building a foundation your brand can stand on.
Let’s get started.