iHOUSE
Hong Kong, China
Logo Design • Brand Identity System
iHOUSE is one of the world’s first companies to manufacture fully completed homes on production lines, redefining how modern housing is built, delivered, and lived in. Their innovative approach makes it possible to create everything from affordable housing units under $10,000 USD to high-performance eco-friendly modular homes and commercial or work structures for expanding markets—all delivered with unprecedented speed, scale, and value.
The challenge was clear: iHOUSE needed a brand identity as advanced and engineered as the building technology that powers their platform.
The Challenge
iHOUSE was building a new future for housing — precision-engineered homes produced on manufacturing lines. But their brand didn’t yet reflect the scale of their innovation. They needed an identity that felt advanced, reliable, and globally relevant — one that could speak to both affordable housing initiatives and high-end modular architecture.
The challenge was to create a brand strong enough to represent a company that isn’t just building homes, but reinventing how homes are built.
Our Approach
To match iHOUSE’s groundbreaking approach to manufacturing completed homes on production lines, we built a brand identity that mirrors the precision, modularity, and strength of their technology. The new identity system presents iHOUSE as a global innovator — a company capable of delivering high-performance housing at scale, from ultra-affordable homes under $10,000 to elite smart-ecological residences.
The solution was to create a visual language that feels engineered, confident, and unmistakably modern — the same qualities that define the iHOUSE production process.
The visual system works seamlessly across every environment—from architectural signage to digital interfaces—maintaining clarity and consistency at any scale.
Across manufacturing, print, and digital, the brand now presents a unified message of engineered precision and dependable strength.
The rebrand elevated iHOUSE across investor decks, factory settings, and digital communications, reflecting its role as a leader in precision engineered modular housing built for the future.
The identity system strengthened iHOUSE across every touchpoint, from factory floors to executive decks. A precise and cohesive visual language now communicates its engineering excellence with clarity, building stronger confidence and recognition.
The Keystone team understood our technology driven vision from day one. The new iHOUSE branding feels architectural, intelligent, and truly global.
— John Pereira, Chairman/CEO, iHouse
www.i.house
Every brand we build is engineered like a modular home
— precise, scalable, and made for the future.
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